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Advertainment is sneaking into songs, TV, radio, film, and more. |
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NewsreleaseDate:
2004-10-12
"Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts of 'advertainment' are coming soon in marketing and communications."
His story on "advertainment" and the ways advertising appears in songs, TV shows, and newspapers, has been published by advertising writer and creative director Scott G (who is also recording artist The G-Man).
The unusually-named Mr. G admits putting ad messages into some songs, but points out that many new forms of what he calls "advertainment" are coming. Among the predictions made by The G-Man in the article are:
* Debit card scanners in TV sets and barcodes in commercials, so you can order during a spot with the flick of your remote.
* Barcodes in songs, so you can download from iTunes by swiping your XM or Sirius player with your Visa or MasterCard.
* Credit cards built into wristwatches, so your "plastic money" is always close at hand.
* Links to product sites in every scene of DVD movies or computer games.
* Broadcasts of infotainment and advertainment will pop up everywhere: in public restrooms, at the Starbucks, at traffic signals, at the gas pump, on your mailbox, in the packages you purchase, in the parcels that arrive at your door, etc.
* Captive broadcasts, in which product benefits, price points and warranty information will play as soon as you lift up a product in the store.
* Digitized logo placement in the rebroadcasts of syndicated TV shows ("Hey, we can sell the product placement another three times!")
* Branded ingredient lists on menus.
* Corporate artwork that takes you on a virtual tour of the company.
* Interactive ads, where you get to play a character in a five-minute mini-movie.
* Holographic projections of commercials from postage stamps, car and house keys, magazine covers and ad pages, etc.
Scott G further predicts that one day microchips will be embedded under your skin, thus turning YOU into the receiver for television, radio, microwave, telephone, and global positioning system signals.
The full article is available at:
www.audiokingdom.com/news/179/
www.musicbizacademy.com/articles/gman_adv.htm
www.bitchinentertainment.com/advertainment.html
www.allaccessmagazine.com/gman_Advertainment.htm
www.poolonline.com/archive/issue27/iss27fea5.html
www.audiocourses.com/modules.php?name=News&file=print&sid=369
Scott G is president of G-Man Music & Radical Radio and a creative director of the National Association of Record Industry Professionals (NARIP). He writes for MusicDish.com and the Immedia Wire Service. The G-Man's albums are released by Delvian Records and are on Apple's iTunes. Samples of his commercials and spot music can be found at www.gmanmusic.com.
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