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Roadshows In Key European Cities To Position Dubai As Year-Round Destination |
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NewsreleaseDate:
2004-10-22
The Dubai Department of Tourism and Commerce Marketing (DTCM) will be conducting a series of roadshows covering the Czech Republic, Hungary and Poland as part of its ongoing efforts to enhance Dubai's popularity as a tourist destination in the Eastern and Central European market. The three-day roadshows from October 25 to 27 are being organized in Prague, Budapest and Warsaw.
Participating under the DTCM umbrella at the event are 14 co-participants representing different facets of Dubai's travel and hospitality industry who will strengthening Dubai's presence at the event. DTCM-organized roadshows act as a catalyst for business growth and help better position Dubai in key markets. More than 700 travel trade visitors are expected to attend the roadshows.
The DTCM will present an award for ‘The Best Co-Participant Workshop Presentation’ during the roadshows, which will be based on the attractiveness, creativity, display tidiness, professional approach to clients and interaction between clients and co-participants.
A pre-event meeting was organized by the DTCM to prepare the co-participants for the roadshows, discuss arrangements and provide relevant information about pre-show marketing efforts undertaken by the DTCM. The meeting was addressed by DTCM Manager Overseas Promotions, Mr. Khalifa Ali Buamaim.
Raffle draws will be conducted in each city during the roadshows and two lucky winners will get an opportunity to win an all expenses paid Dubai holiday at the roadshows. The raffle winners will be offered a four-day holiday package in Dubai. Alpha Tours will co-sponsor the ground handling services and accommodation will be provided to the winners courtesy Sheraton Dubai Creek Hotel and Al Bustan Centre & Residence.
The co-participants will utilize the promotional tours to popularize their special packages and other offerings to the Eastern and Central European visitors to Dubai.
-End-
For more information, please contact:
Ajay Rajguru, DTCM Media Consultant
T: +97150 6242305
Email: arajguru@yahoo.com
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